Accentmonkey tumbles

Lego recently came under fire for failing to offer girl’s name choices for their online Hero Recon toy customization program. They quickly listened to consumers who, at the very least, thought it was a glaring oversight and added new names to the list. Well, little did we know they had a HUGE GIRLY ANNOUNCEMENT tucked up their sleeve. “Let’s be honest: Girls hate him,” says Mads Nipper, the executive vice-president for products and markets of Legos yellow, little minifig people. “The greatest concern for girls really was beauty,” says Hanne Groth, Lego’s market research manager after studying girls. So, they’re not actually called LadyFigs, the new line is called Lego Friends but either way, we’re off to a rough start here.